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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A. Optimize campaign for best cost per result
B. Keep your cost per result below a certain amount
C. Get a specific target price for your campaigns
D. Get as many results for your full budget as possible
E. Allow Facebook auction to evenly distribute campaign budget

Question 2

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Change optimization from custom conversions to value optimization.
B. Run retargeting campaigns to people who have made purchased in the past 10 days.
C. Delete all remarketing campaigns
D. You should increase attribution window to 7 days.

Question 3

Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A. Auction optimized for reach
B. Reach and frequency
C. Auction optimized for video views
D. Auction optimized for brand awareness
E. TRP buying

Question 4

Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A. People within the control group that will view your ads become part of the exposed group.
B. You can set up a brand lift study through your Business Manager.
C. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
E. People within the test group that will view your ads become part of the exposed group.

Question 5

You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A. You should add your domain URL as a list of verified domains.
B. You can use DNS TXT record set up to verify your domain.
C. You can't block lists of websites for your campaigns.
D. You can upload an HTML file to verify your domain.
E. You can add a .csv file with a list of all the websites you want to block.

Solutions: