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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 1
B) Option 2
C) Option 5
D) Option 3
E) Option 4

2. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 1
B) 0
C) 4
D) 3

3. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) Many-to-one (one Campaign Key has many Media Buy Keys)
B) One-to-one
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-many

4. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
B) Measurements that are set with the LIFETIME aggregation function
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A) 1
B) 0
C) 2
D) 3

Solutions: