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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
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Concluding Words
With in-depth cognizance of Microsoft Dynamics 365 Marketing, the Microsoft MB-220 exam is here to leverage the expertise that any functional consultant and developer requires to accomplish regular operations. To weave success in such a test, having holds of quality study materials like official instructor-led training and books is essential. These study supplies allow an applicant to become exam-ready in an effective manner without plenty of time constraints.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage events and webinars | 10-15% | - Integrate with webinar platforms - Manage registrations and attendance - Plan and configure events |
| Topic 2: Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Design and implement journeys - Implement automation and branching logic |
| Topic 3: Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Topic 4: Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Manage consent and compliance - Create and manage segments |
| Topic 5: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 6: Manage marketing channels | 25-30% | - Manage text messages and push notifications - Create and manage marketing emails - Design and publish marketing pages and forms |
| Topic 7: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure application settings - Configure forms, pages, and templates |







