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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

A) The rule will continuously look for prospects who match the criteria.
B) The rule will run once and must be re-run for prospects to match again.
C) The rule will unmatch prospects that no longer match the criteria.
D) The rule will evaluate their entire prospect database for matches.

2. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

A) The Marketing Cloud Account Engagement field must be a drop-down field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Lead and Contact fields must have the same API name.
D) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

3. When would a completion action on a custom redirect be triggered?

A) Completion actions will apply to visitors on the first time a custom redirect is clicked.
B) Completion actions for custom redirects will only apply to existing prospects.
C) Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
D) Completion actions for custom redirects will only apply to prospects once they have been assigned.

4. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

A) Trigger
B) Action
C) Wait
D) Rule

5. You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

A) Conversions report
B) List email report
C) Prospect lifecycle report
D) Form report

Solutions: