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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Pending tab in Content Builder
B. Overview tab in email Studio
C. Tracking tab in Journey Bulkier

Question 2

A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A. Wait Until Activity
B. Einstein STO Activity
C. Engagement Split

Question 3

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A. Append
B. Add and Update
C. Overwrite

Question 4

Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A. Mobile Aware
B. Responsive Aware
C. MobileResponsive

Question 5

When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. In the step with the two SQL activities, place a wait step between them.
B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Solutions: