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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
A) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
B) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
2. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
A) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
B) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
D) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
3. What is possible with a trigger in engagement program? [Choose two answers]
A) File open
B) Email link click
C) Specific email link click
D) Form handler error
4. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
A) Dynamic list and automation rule
B) Completion action and dynamic list
C) Automation rule and completion action
D) Segmentation rule and completion action
5. How are prospect that have started a wait step impacted when an entire engagement program is paused?
A) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
B) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
C) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
D) They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |







