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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
D. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

Question 2

A retail company plans to send personalized promotional emails to over five million subscribers every weekend. Customer purchase history is refreshed every night from an external CRM system. The consultant wants to minimize send time while ensuring personalization always uses the latest purchase information. Which approach best satisfies these requirements?

A. Build a Journey that imports customer data immediately before each email activity.
B. Use Filtered Data Extensions during every send.
C. Refresh a Sendable Data Extension through Automation Studio before the campaign.
D. Query synchronized data during email send.

Question 3

Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import > Data Extension Extract > Marketing Journey
B. Scheduled Automation > File Transfer > Import > Series of Query Activities
C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Question 4

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A. Salesforce Entry Event > Query Activity > Automation Studio Activities
B. Import Activity > Decision > Journey Activities
C. Query Activity > API Event > Automation Studio Activities
D. Query Activity > Data Extension Entry Source > Journey Activities

Question 5

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A. Create a random data extension within Email Studio.
B. Use Automation Studio with a random split activity.
C. Use Journey Builder with a random split activity.
D. Create a random data extension within Contact Builder.

Solutions: