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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Buy
C) Optimize
D) Target

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Asynchronous javascript tag
C) Mobile direct ingest
D) User data API

3. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
C) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.

4. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Review the cookie inventory.
C) Remove or hide unused categories.
D) Enable taxonomy permissioning.
E) Generate the Site Hits Report.

5. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

Solutions: