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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

2. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You need to create a new user specifically for Responsys from within the Salesforce.com application.
D) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

3. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME} $
B) $ {FIRST_NAME}
C) {FIRST_NAME}
D) $FIRST_NAME

4. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B) Create an Import Supplemental Table job in Responsys for this file.
C) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
D) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

5. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) #FNAME. CONTACTS
B) $CONTACTS.FNAME
C) FNAME ($CONTACTS)
D) $ {CONTACTS.FNAME}

Solutions: