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Salesforce Certified Pardot Consultant Exam has a total of 60 multiple-choice questions that candidates must complete within 90 minutes. The test covers various topics related to Pardot, including designing automations for lead nurturing, creating custom email templates, and tracking campaign performance. Pardot-Consultant exam also focuses on testing the candidate's understanding of best practices for implementing automated marketing campaigns and the ability to troubleshoot any issues that arise during the process.
Salesforce Pardot-Consultant Exam consists of multiple-choice questions that are designed to test the candidate's knowledge and understanding of Pardot functionality and its integration with Salesforce. Pardot-Consultant exam has a time limit of 90 minutes, and candidates must score at least 68% to pass. Salesforce Certified Pardot Consultant certification is valid for two years, and candidates are required to recertify to maintain their status as a Salesforce Certified Pardot Consultant.
NEW QUESTION # 136
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list - B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - D. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
Answer: D
NEW QUESTION # 137
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.
- B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.
- C. The Salesforce person account record will only sync with the prospect record in Pardot.
- D. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.
Answer: A
NEW QUESTION # 138
Which is true about Pardot Flile Hosting limits
- A. Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB
- B. Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB
- C. Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB
- D. No limits at all
Answer: B
NEW QUESTION # 139
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.
What should be implemented to meet this requirement?
- A. Tracker domain
- B. Custom redirects
- C. IP allowlist
- D. Page actions
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htm&type=5
NEW QUESTION # 140
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately.
What is the correct way to handle this?
- A. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- B. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.
- C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- D. Recommend that it is okay to send to purchased lists in Pardot.
Answer: B
NEW QUESTION # 141
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Automation rule match All
- C. Automation rule match Any
- D. Completion Action
Answer: C
NEW QUESTION # 142
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Pardot will automatically populate personalized information of each unique prospect.
- B. Pardot will give you content ideas for each landing page.
- C. Pardot will automatically send underperforming landing page to recycle bin
- D. Pardot will determine which version of the landing page generated most conversions
Answer: D
NEW QUESTION # 143
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. After being given their consent, go into their Pardot account settings and enable operational emails sending.
Answer: A
NEW QUESTION # 144
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Einstein Behavior Score
- B. Einstein Lead Score
- C. Pardot Grade field
- D. Pardot Score field
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 145
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers A A link to set Engage
- A. A link to assign licenses and permission sets
- B. Campaign send limits
- C. A link to Salesforce Engage training resources
- D. A link to download Engage Alerts for Mac
Answer: C,D
NEW QUESTION # 146
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Manually create and map custom fields in Pardot.
- B. Import .CSV file containing custom field data into Pardot.
- C. Import leads and contacts from Salesforce into Pardot.
- D. Enable custom field creation via the Salesforce Connector.
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION # 147
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. A link to assign licenses and permission sets
- B. Campaign send limits
- C. A link to Salesforce Engage training resources
- D. A link to download Engage Alerts for Mac
Answer: C,D
NEW QUESTION # 148
What is possible with a trigger in engagement program? [Choose two answers]
- A. Form handler error
- B. Specific email link click
- C. File open
- D. Email link click
Answer: C
NEW QUESTION # 149
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Pardot Business Units
- B. Einstein Lead Score
- C. Einstein Behavior Scoring
- D. Einstein Campaign Insights
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5
NEW QUESTION # 150
What access should sales and marketing users have to access embedded analytics dashboards?
- A. The "Analytics View Only Embedded App" permission set license
- B. Pardot Permission Set and "View Reports" Pardot user permission
- C. Pardot Administrator user role and the Pardot Permission set assigned
- D. Pardot user connected to a Salesforce user through User Sync
Answer: A
NEW QUESTION # 151
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Pardot?
- A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- B. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
- C. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
- D. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
Answer: C
NEW QUESTION # 152
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answer: A
NEW QUESTION # 153
What is true about grading? [Choose two answers]
- A. All prospects start with a grade of D.
- B. You cannot change the default profile criteria
- C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- D. A prospect can be associated to multiple profiles.
Answer: A,C
NEW QUESTION # 154
What type of Pardot field should you sync Salesforce Phone field
- A. Number
- B. You can't do this
- C. Phone
- D. Text
Answer: D
NEW QUESTION # 155
Which editions of Pardot provides Buisness Units and Einstein functionalities
- A. Pardot Plus Edition and Pardot Advanced Edition
- B. All
- C. Only Pardot Advanced Edition and it includes unlimited Buisness Units
- D. Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$
/month
Answer: D
NEW QUESTION # 156
Which actions can be achieved with completion actions? [Choose three answers]
- A. Assign to queue
- B. Increment prospect field value
- C. Set profile
- D. Notify account owner
Answer: A,B,C
NEW QUESTION # 157
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