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Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 40-45 |
| Available Languages: | English |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Passing Score: | 60% |
| Exam Price: | USD 150 |
| Related Certifications: | Salesforce Accredited Professional |
| Certificate Validity Period: | 12 months |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration and Ingestion | 12% | - Refresh schedules and data flow - Data streams and connectors - API and file-based import |
| Calculated Fields and Functions | 5% | - Custom calculations - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas |
| Dashboards and Visualization | 15% | - Dashboard design and layout - Chart types and usage - KPI and metric display |
| General Functionalities | 13% | - Navigation and interface - Basic concepts and terminology - Core platform capabilities |
| Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Data Quality and Cleansing | 7% | - Duplicate management - Error handling and correction - Validation rules |
| Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Permissions and Governance | 5% | - User access and roles - Parent-child data setups - Data update controls |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
AP-215 Exam FAQ
The Salesforce Marketing Cloud Intelligence Accredited Professional exam requires a score of 60% to pass, and the official registration fee is USD 150. Knowing both numbers before you register keeps your preparation budget realistic.
The Salesforce Marketing Cloud Intelligence Accredited Professional practice questions are organized around the official exam objectives. Key topics include:
- Data Permissions and Governance (5%)
- General Functionalities (13%)
- Performance and Troubleshooting (5%)
A systematic pass through these topics covers the syllabus end to end.
You can register for the Salesforce Marketing Cloud Intelligence Accredited Professional exam through the official channels:
No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics
You can confirm the current eligibility requirements on the official AP-215 exam page before you register.
Our experts review the question bank every day, and whenever a new version is released, our system sends it to your email automatically — no request needed. If an update ever seems to go missing, check your junk or spam folder first, since automated messages occasionally land there; contact us if it truly never arrived.
Many candidates combine practice questions with official training. Recommended options include:
The Salesforce Marketing Cloud Intelligence Accredited Professional exam contains 40-45 questions, and you will have 90 minutes minutes to complete them. Practicing under these exact constraints makes the real exam feel like one more rehearsal.
Yes. If anything about the updated material or your preparation is unclear, you can contact our experts directly after purchase. They will work through your question and offer professional advice on how to approach the material, so the product comes with guidance, not just files.
This package includes 64 practice questions for the Salesforce Marketing Cloud Intelligence Accredited Professional exam. Every answer is verified by an experienced team of experts, so you can trust what you study.
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
- A. Option 1
- B. Option 2
- C. Option 5
- D. Option 3
- E. Option 4
Correct Answer: A,C 🗳️
Explanation: Only visible for Prep4SureReview members. You can sign-up / login (it's free).
The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:
The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
- A. 1
- B. 0
- C. 4
- D. 3
Correct Answer: C 🗳️
Explanation: Only visible for Prep4SureReview members. You can sign-up / login (it's free).
What is the relationship between "Media Buy Key" and "Campaign Key"?
- A. Many-to-one (one Campaign Key has many Media Buy Keys)
- B. One-to-one
- C. One-to-many (one Media Buy Key has many Campaign Keys)
- D. Many-to-many
Correct Answer: A 🗳️
Explanation: Only visible for Prep4SureReview members. You can sign-up / login (it's free).
What are unstable measurements?
- A. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
- B. Measurements that are set with the LIFETIME aggregation function
- C. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
- D. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
Correct Answer: C 🗳️
Explanation: Only visible for Prep4SureReview members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?
- A. 1
- B. 0
- C. 2
- D. 3
Correct Answer: D 🗳️
Explanation: Only visible for Prep4SureReview members. You can sign-up / login (it's free).
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